Recommendations on Usage of Dedicated IP-Address

If you acquire a dedicated IP-address for mailings, a single IP-address is assigned to your account. It is fully prepared, “warmed-up” and ready to be used.
We recommend you to start using it immediately especially if you sent mailings before, so your domain is already “warmed-up”.

Send mailings on a regular basis.

Regular and stable flow of letters is one of key things that influence reputation and the level of delivering. Prepare a mailing schedule and follow it. Avoid big gaps in time when sending them. If IP is not involved into mailing sending, it starts “cooling”. Sharp spikes in a schedule of mailings might negatively impact a delivering level.

Managing speed of mailings

When creating a new mailing you can specify speed of letters sending.

The higher is speed the shorter are periods between two letters sent to the same email service like mail.ru.

Smooth spreading of letters by time decreases amount of letters being sent simultaneously. It allows avoiding of getting of a mailing into spam folder. Increasing of mailing speed leads to higher risk of email services reaction to a flow of letters sent from your address. Therefore you need to manage speed of mailings carefully and to pay attention on statistics in mailings. If you notice a reducing of delivering level you need to slow down speed and to cut a number of letters being sent simultaneously.