User source - is a channel used by a user who came to your website and registered in your account. If several channels used by a user are registered in the system, the last one will be defined as a source (according to the chosen model of attribution).
User source is shown in a profile:
UTM tags and other parameters that were placed to a link used by a user who came to a website and registered there are depicted in a source:
Order source - is the last channel where a user came from and placed an order.
Order source is shown in order card:
In user’s or order’s source you can see utm_medium=referral auto tag. Referral parameter appears when a user came from a website specified in utm_source.
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