A campaign is an event for traffic attraction
A campaign is characterized by active period, expenses and the level of efficiency.
Usage of utm_campaign helps a web-analyst where a user came to a website from, from which promo offer and which advertising system.
To create a new campaign go to “Channels” tab of “Traffic” section and press “Create a campaign” button.
Then name the campaign and indicate a value of utm_campaign tag relevant to this particular campaign.
How to indicate a tag?
Utm_campaign is a name of the campaign. Here you need to specify a name of the campaign transliterated or translated into English or its ID. Use only latin characters.
utm_campaign=MK_01.09
In contextual advertising you can put a {campaign_id} variable to a tag instead of specifying its value:
utm_campaign={campaign_id}
An advantage of this way is that you create only one tag and Yandex.Direct or Google Adwords put a unique values for each click on its side automatically.
You can read more about variables in guide of those services:
After a campaign creation you can check expenses for its performing and add them like you do in terms of channels.
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