On the «Table» tab you can see data for certain periods in the context of orders and payments. Such a report will help to analyze the volume of sales, determine the conversion of requests into orders, get the value of the average receipt, and also see the dynamics of these indicators.
The table shows the following parameters:
Orders created — all orders are taken into account in all statuses, except for the «False» status;
Orders paid — fully paid orders are considered that are not in the «False» status;
Paid users — the number of users who have a fully paid for an order;
Partially paid orders — the number of orders with partial payment;
Amount of payments — how much money is received after deduction of fees of payment systems (if any);
Tax amount — tax is taken from the amount after deduction of the fees of the payment system;
The amount of commissions — the amount of commissions paid to partners, managers;
Prepayment amount — the amount of payments in partially paid orders;
Average receipt — the amount of payments divided by the number of paid orders;
Money earned — the amount received after deducting fees of payment systems, commissions paid to partners and managers, taxes.
If the company consists of several units (branches), then you can view both the general data and the data of each of the units individually.
Units are displayed if they are specified during product setup:
This report is generated based on sales statistics for months and for all time.
There are two forms of displaying statistical data: «Cumulative» and «In dynamics».
«Cumulative» — displays the cumulative total for several periods. The growth/decrease of each indicator is calculated relative to the previous period.
The following indicators are available for analysis:
Base — the number of active users in the account;
Turnover — the amount of fully paid orders;
Products on sale — the number of relevant products in the project;
Gain / base — an indicator that determines the average profit from one client (Turnover / Base);
Buyers — the number of users who paid for the order at the moment in question;
LTV — life time value — the ratio of the turnover for the period to the number of customers for this period;
Payment — the number of fully paid orders for the period;
Average receipt — the ratio of turnover for the period to the number of paid orders for this period;
First orders — the number of first fully paid orders (first, so the user previously had no other paid orders);
Repeated — the number of repeated fully paid orders (previously there were other paid orders for this user).
«In dynamics» — displays data for each period separately. Absolute values of indicators are calculated without taking into account the previous period.
The LTV indicator in this report form is not relevant, since it is used for forecasting and calculated over a long period (the larger the period, the more accurate the forecast can be considered).
Using this report, a control analysis of sales is carried out (the current period is compared with the previous ones). The dynamics of such important indicators as the average receipt, the number of first and repeated orders is reflected.
The number of first and repeated orders will help to better understand the sales structure, identify weaknesses (for example, if there are fewer repeat sales than the first, this may mean that customers were somewhat disappointed — this may be a signal to correct the situation and, in the end, become growth point).