Is It Possible to Issue an Automatic Discount on One’s Birthday?

In order to issue an automatic birthday discount, you need to set up a process.
Read more about what it is and how it is configured here.

To get started, you need to create an appropriate promotion event.

Next, set up the process itself. It is necessary to select a condition for users for whom the process will work - “Birthday”: “today”, and in the process put the block “Operation” - “Give user a discount”.