You can create a page (landing page) in the "Pages"section. When creating a page, you can specify its name and the address to open the page at. After creating a page, you can edit it using the page Editor button to add necessary blocks.
Access to the training and the format in which the user will pass it can be customized through offers. For example, you want the user: to pass a training “without stop-lessons”, to see lessons, but could not answer tasks in them, etc.
In order to let users register as partners in your account as well as to inform them and invite them to participate in a referral program, to give them information about its terms, you can create a dedicated registration page.
Account owner is a user who registered this account initially. The difference between account owner and administrator is in a right to set up the account (account owner has it by default, administrator doesn’t have).